José Cunningham



José is Chief Marketing and Business Development Officer at Nixon Peabody LLP, one of the world’s largest law firms providing business and consulting professional services on a global basis. He is responsible for the strategic direction and execution of Nixon Peabody’s global marketing and business generation initiatives, including client-focused and industry-based client teams and solutions, client service interviews, media, public relations and communications, brand management, advertising, competitive intelligence, proposal development and market and client research.

Prior to joining Nixon Peabody, José was Chief Marketing and Business Development officer at Crowell & Moring LLP, where he was a member of the firm’s Diversity Council, Lateral Recruitment and Integration Committee, Visiting International Scholars Committee, Globalization Task Force, and the Business Development Task Force. He also managed the firm’s Library and Research Services department. During his 11+ years at Crowell & Moring, the firm achieved consecutive years in increased revenue and profits per partner and was ranked in the Top 20 in Law Journal Newsletter’sMarketing The Law Firm 50: The Top Law Firms in Marketing and Communications.

José was previously Chief Marketing Officer at Shaw Pittman LLP and concurrently managing director of Shaw Pittman Global Sourcing, the world’s largest technology-based sourcing practice, with 125 lawyers and business professionals globally. At Shaw Pittman he was responsible for strategic business development, including sales, marketing, industry alliances, and analyst relations. He was in the outsourcing business for nearly 20 years and brought a wealth of experience in Internet-based business strategies as well as outsourcing leadership to major global companies such as Cap Gemini Group, Unisys Corporation, and AT&T Solutions’ Global Outsourcing Practice. He is an expert in Business Process Outsourcing (BPO) and e-commerce business model development, offshore outsourcing, investor/shareholder relations, venture capital acquisition, and global sales and marketing in the outsourcing industry. José also previously served as managing director of The Outsourcing Institute.

He began his professional career as an analyst for the U.S. Department of Defense, researching and reporting on Soviet and Eastern European political and military developments. He then went on to work for the U.S. Department of State as a Foreign Service Officer stationed in Berlin, Germany, as the ambassador’s aide and vice-consul. José was educated at the University of California at Los Angeles, Cambridge University (England), the University of Southern California, and the University of Vienna (Austria). His post-graduate work includes studies in Soviet Foreign Policy from George Washington University, Washington, D.C. and a diploma in the Soviet Military Power Awareness Program from the U.S. Air Force’s Directorate of Soviet Affairs.

José is a current member of the Zeughauser Group CMO and ClearLeverage Business Development Roundtables, the Legal Marketing Association (LMA), the Special Libraries Association (SLA), LexisNexis CMO Leadership Council and Customer Innovation Forum, and a former advisory board member for the Washington, D.C. chapter of PM Forum, a London-based international organization dedicated to raising the standards of marketing across professional service industries.  José has served on the Advisory Board for two global outsourcing solutions providers, Silicon Mountain Ltd. and BPOServe, and was named one of HRO Today’s 2004 Superstars of the Human Resources Outsourcing industry. He has also served on the LexisNexis Martindale-Hubbell User Panel and CourtLink Eastern Region Advisory Council. In 2012 he was named to ExecRank’s 200 Top Private Company CMOs list.

He resides in Washington, D.C. and is a competitive Masters swimmer.